Measuring the ROI of Automation Testing in Your Organization

Serena Gray
3 min readSep 13, 2023

The Return On Investment (ROI) of automation testing can be effectively measured by organizations through the strategic use of KPIs (Key Performance Indicators). KPIs can be used to check the ROI of automation testing at certain fixed intervals. This will in turn help the organizations thrive. The worth of automation testing should be measured across different devices such as mobile, desktops etc. In this article, you will get to know about a few important ways through which the ROI of automation testing can be effectively measured.

The significance of Return On Investment (ROI) in test automation:

A numerical representation of the return that is provided in the form of a metric that can be obtained when an automation strategy is embedded into your QA workflows. Following are the ways in which ROI proves to be helpful:

  • The financial impact of a business is ascertained when a specific amount is invested in automation activities
  • A specific estimate is provided by the ROI so that the investment can be expected to be paid off
  • A potential for losses and gains is provided, which is associated with the specific investment
  • The business presentation is empowered in front of the potential investors so as to encourage them to support the specific plans.

Following are the ways in which the ROI of automation testing can be measured:

1. The significance of speed: The power of automated tests lies in providing accurate results. Apart from providing high accuracy, the execution of automated tests can be carried out at a faster pace, when it is compared to manual testing. When the test cycles are rigorously run then time can be saved to a great extent. When there is a reliable and scalable test infrastructure, then automation testing can be leveraged to run in the following scenarios:

  • On the same test combinations, a number of tests in parallel are run
  • On multiple test combinations, a number of tests in parallel are run
  • On multiple test combinations, the same tests in parallel are run.

The most out of continuous testing and automation testing are made out of integrating with CI/CD tools. The result is top-notch product quality and faster product readiness.

2. The value of quality: The quality of test automation scripts is largely indicated by test coverage. When the test coverage is high, the probability is also good for identifying bugs. The test automation should be aligned with a proper testing type. When automation testing is coupled with meaningful integrations like CI/CD tools, bug tracking tools, product management tools etc., then, in turn, it helps expedite the process of issue tracking, bug discovery and issue closure.

Factors such as test reporting and execution speeds can be considered in the automation ROI calculation matrix. All these factors should be considered so that a better quality product can be built.

3. The cost factor: A number of factors like test suite design, test infrastructure, test automation framework etc., have a direct impact on the entire outcome of web automation testing. A majority of the benefits or monetary returns cannot be expected straightaway. The intangible benefits (e.g., savings on recursive investments in in-house infrastructure, savings of crucial man hours etc.,) can result directly in huge cost savings.

When there is an investment done in a test automation platform, the investment in test infrastructure is the key factor that needs to be taken into consideration by the team. If infra costs are strategically used in the setting up of an automation testing platform, then huge savings and optimal returns can be expected in the long run.

Conclusion: If you are looking forward to implementing automation testing for your specific project, then do get connected with a professionally acclaimed software testing services company that will provide you with a tactical testing strategy that is in line with your project specific requirements.



Serena Gray

I work as a Senior Testing Specialist at TestingXperts. I am a testing professional accustomed to working in a complex, project-based environment.